Category Archives: Social Media

Pavlok: Change Habits and Train Behavior Through Electric Shock

Pavlok is a resolutions focused wristband that aims to change habits and train behavior through electric shock. Yes, the wristband sends a shock every time you miss a deadline, goal, or habit. The shock is noticeable – like a static shock on a cold, dry, winter day – but not enough to hurt you. The device can deliver around 200 shocks a day, which the company claims for a typical user will last 4 days on a full charge. 50 shocks a day! The founding team researched that it takes between 30-60 days to break most bad habits and create better ones – so after a couple months of continuous wear, you should be well along your way to a more accountable you.

For those who prefer not to be shocked so often (I would certainly be the one yelling ‘ouch!’ on the bus), beeping, vibrating, monetary penalties, and posting on your social network are other conditioning motivators. Pavlok is great for aspirational habits like waking up on time, going to the gym regularly, quitting smoking, and conquering time wasting distractions. The app monitors your goals and gives you real-time progress reports.

The Indiegogo campaign is halfway through, so if willing yourself to hit the gym via calendar reminders isn’t working, Pavlok might help.

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Pact: Beautiful Redesign Incentivizes You to Keep Healthy Habits

Pact (formerly GymPact) relaunched this year with a new name and new features. The app penalizes you ($5 charge minimum per missed event), for not reaching your pre-set fitness, eating, and diet goals. On the flip side, you are monetarily rewarded for every goal you do reach.

For exercise, you can check into a gym, use apps like RunKeeper and Moves, or activity trackers like the Jawbone UP or Fitbit devices to measure your steps. For fruit and veggie tracking, you take a photo of your meal and post it on Pact to be reviewed and accepted/declined by others in the Pact community. The diet portion requires you to track your meals using MyFitnessPal.

The new app is designed cleanly and is easy to use, updating information from trackers and apps almost immediately. Weekly emails confirm how much you owe vs. earned.

Pact isn’t failsafe and people who want to cheat by checking into gyms they pass on the street or entering bogus meal info into MyFitnessPal can still earn the $0.10 to $0.30 per event – but with such low dollar values, it’s not worth it. With Pact I check my UP steps throughout the day, making sure that I get to 10,000 steps before the day is over because in the end it isn’t earning 25 cents that matters to me, but losing the $10. Pact is slowly changing my habits and it’s a great way to kickstart a health goal.

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Kinsa Smart Thermometer: World’s First Smart Thermometer and Real-Time Illness Tracking App

Feeling feverish is often the first symptom of getting sick and finally there is a smart thermometer that can calculate, display, and track changes in temperature with one app. The Kinsa Smart Thermometer is beautiful in its design and very easy to use. Not only does it track an individual’s temperature, but it also aggregates geographic health information and user feedback to help understand which illnesses are spreading and where.

I tested Kinsa in beta, and was astonished at how light, flexible and comfortable it is to use. Kinsa is made to be used by the whole family, but is especially well tailored to children. The smartphone display has fun bubbles that makes temperature taking engaging for the fidgety little ones. Each time a temperature is taken, the user can assign it to a person and save the record. Additionally, the precise time of the stored data is helpful information to a doctor.

By the time it is released to the public, Kinsa will have the ability to track the health within private groups (e.g. your child’s classroom, your neighborhood). This innovative spread-of-illness crowdsourcing will be able to create a truly connect, global network of aware families. It also means faster care – if you struck a high temperature and knew that strep was going around, you could head to the doctor when symptoms first appear to get antibiotics and avoid a long recovery.

Something so useful, technology driven, and affordable should be on everyone’s list of must-have health devices. Kinsa is taking pre-orders on their website, to be fulfilled March/April.

 

Kinsa Smart Thermometer from Kinsa on Vimeo.

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Predictions for 2014

I find predictions interesting. Humans make predictions almost carelessly, and unabashed I too enjoy pondering the future. While I may have been conservative last year, here are my predictions for 2014 (and to hopefully be eventually correct, beyond).

“A rocket will never be able to leave the Earth’s atmosphere.” — New York Times, 1936

  1. Consumer wearables become more accurate by being ingestible or implantable. Order yours online, FDA approved.
  2. Ambiguous grade for gym class? Low class contribution/participation? Schools start to use wearables to grade previously ‘less quantifiable’ subjects and rubrics.
  3. Emergence of classes on how to hide emotions and stress. Glass apps are being made to detect heat/sensory changes that may indicate lying, or body heat temperatures that indicate illness or nervousness.
  4. Political leaders will wear smart glasses.
  5. Medical technologies make great advances – not only more devices like the Argus II Retinal Prosthesis System that restores some functional vision to the blind, but also for more cosmetic uses. Plastic surgery will become tech focused. Want a truly photographic memory? There will be an implantable brain chip for that.
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EveryMove: Earn Points and Rewards for Every Move

EveryMove gives you rewards for moving. Seriously, you get points for the things you are already doing for your physical activity. Walking to work, running, biking, or mowing the lawn? Sync up your wearable activity tracker or manually input your activities to get rewarded and recognized by your health plan, your employer and national brands. Right now, over 160 brands use EveryMove to reach subscribers and reward them for activity. What was the thought process behind creating EveryMove? CEO and Co-Founder, Russell Benaroya tells us his story.

In 2005, Russell launched REM Medical, a network of comprehensive sleep centers to deliver leading quality sleepcare in the rapidly expanding field of sleep medicine. While at REM Medical, he saw that nearly 80% of their patients were being treated because of poorly made lifestyle choices, including those surrounding diet and wellness. While managing and solving these issues was important to REM, Russell saw the value in prevention. He wondered, “How do we create a company that isn’t constrained by people who are already in the healthcare system? We came up with the goal that we wanted to improve the lives of 10 million people in 10 years, which required technology that could scale and the ability to reach people who are wellness minded but not necessarily already inside the healthcare system.”

Russell’s goal of impacting people before they found themselves inside the healthcare system laid the foundation for EveryMove. In his words, “Through a number of iterations, we got inspired by the idea of putting control into the hands of the consumer to show that their healthy lifestyle has value.”

There are 200,000 registered users on EveryMove today and growing quickly. To help participants who are looking for the right wearable tracker for their individual needs, the company just launched their Fitness Tracker Device and Comparison Tool. As Russell describes, “We want to be seen as a champion on the forefront of healthcare tracking. We don’t know what works for you, but we can help you discover the perfect solution.”

Russell thinks that the timing is right for people to adopt a healthy, value based activity system. “We think that the convergence between healthcare change, wearables, and increased smartphone processing power is creating a nexus point of tremendous opportunity for us.” EveryMove isn’t betting on a single app or device. Even Russell wears and uses multiple devices (Moves App, Fitbit, Nike FuelBand, and Garmin on runs). Instead, EveryMove wants the wearables ecosystem to flourish. As a rewards plan for health, Russell wants users to feel that, “I am part of something that is much bigger than myself and by being a part of EveryMove, it says something about me and the control that I have over my health, and that is a really empowering feeling.”

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Goji Play Launches: Tops the List of Must Have Fun Fitness Tech

I met with Kai Huang, co-founder and CEO of Blue Goji, and Zach Fountain, COO in a SOMA gym to test out Goji Play, a fusion of hardware and software that turns any cardio fitness machine into an interactive and engaging workout experience. How engaging? After the interview I tried Goji Play at home for thirty minutes and it really did feel like I had only been working out for five – it was totally and utterly immersive. Kai and his team are pros at making games active and social – he co-founded and invented Guitar Hero almost a decade ago.

The device setup is simple. I downloaded the Goji Play App as well as some games while giving the wearable activity sensor a quick charge. I clipped the sensor onto my shirt, but it also fit comfortably in my pocket or on my shoe. Setting up the wireless game controllers meant hitting all the buttons to sync them to the iPad app, which took several seconds.

The controllers are intuitive to use and designed for comfort. They can be fitted on any cardio machine or fixed onto hand batons (great for treadmill workouts). After a few minutes of using the buttons and commands they became second nature and I could focus my attention on exerting more energy into my cardio activity. I downloaded several games including a boxing game, a fast moving game (reminiscent of Mario Cart), and a block matching game similar to Tetris. Twenty minutes on one game felt like two minutes – I was so immersed that time passed quickly and before I knew it I had drummed up a sweat.

From Guitar Hero, Kai witnessed how fun games can inspire people – friends and families – to be more active and social.

How did you make the leap from pure gaming (Guitar Hero) to health and fitness?

KH: “We wanted to take the immersive experience of gaming and use it to inspire people to get active. The power of games is that they get people to engage in an activity in such a way that you often don’t realize how much time has passed because you’ve been so involved. While you are doing this, we are tracking your fitness goals, steps, distance, etc. and truly making this a fitness product.”

How has Guitar Hero influenced the design and hardware of Goji Play, if at all?

KH: “We’ve designed the Goji Play for comfort – we want you to use it on any wireless device and any cardio device in the gym. The hardware is designed to be simple and easy to use – something that everyone feels comfortable using.”

ZF: “On the software side, we area focused on making games that are deep, engaging, immersive experiences. Additional games and apps are in development and will be released on a regular basis.”

Who is your target market?

KH: “Anyone who uses an exercise machine. We have a broad audience from people who have invested in exercise equipment at home to anyone with access to a gym. “

What is the broader vision and mission of Blue Goji?

KH: “We want people to lead healthier lives and we want to get people motivated. If we can take an activity and make it fun while helping you get healthy in the process then we’ve done well.”

ZF: “We want this to have an impact on the entire family and each member can create their own profile. There might be a primary purchaser but because we support multiple profiles and have a wide variety of games we envision the entire household getting value and having some collective fun in getting in shape and using the system together. Also, given that the New Year is around the corner, we think Goji Play can keep people on track with any fitness resolutions.”

KH: “We want people to remember that Goji Play is all about fun and letting you have fun. In the background it’s about pushing you to achieve your fitness goals – but if you have fun using Goji Play, then we’ve succeeded.”

Available online starting today for $99, Goji Play is compatible with the iPad, iPhone, and iPod touch, and can be used with most cardio equipment including treadmills, stationary and recumbent bicycles, and elliptical machines.

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Quantifying Alcohol Consumption with BACtrack Mobile: Small, Fast, Accurate and Social

One aspect of health and wellness is measuring what we eat. While many mobile apps track calories to regulate diets, not many have tackled measuring the amount of alcohol consumed. In April 2013, BACtrack launched the world’s first smartphone breathalyzer, the BACtrack Mobile Breathalyzer.

The general concept of using a breathalyzer is to quickly estimate a person’s Blood Alcohol Content (BAC) to determine if he or she can legally get behind the wheel. But the BACtrack Mobile serves a higher purpose than that. The breathalyzer provides a quantitative way to track how you feel at different amounts of alcohol consumption – it is essentially a health tracker.

I tested the device and spoke with BACtrack president and founder, Keith Nothacker to learn more.

How did you decide it was time to make a mobile breathalyzer?

“We started to focus on mobile about two years ago, and launched the BACtrack in April 2013. It was a great time for us to design the device. We were finally able to bring down the cost of our fuel cell sensor technology. Years ago if you got pulled over by the police, they would be using a $500 device. Now the cost is a quarter of that. Also, the new bluetooth low energy chip gave us the ability to create a better mobile experience.” When you look at the price of the sensor versus the cost of getting a DUI (on average $10,000) or getting in an accident, monitoring is definitely worth it.

What kind of feedback do you get from people using the device?

“We hear feedback almost everyday. We’ve sold so many over the last decade and we often hear, ‘We had a party and it just changed everybody’s behavior.’ We see the device used in groups. If my friend blows a 0.12 in front of me, now there is quantifiable number that makes that person and all the other people around him accountable. It shares the responsibility and makes everyone safer.”

Keith was adamant on one point. “We tell people that you should not drink and drive at all. The purpose of the device is to understand how alcohol affects your body, not tell you when you can or cannot drive.”

The mobile app helps track your BAC and location and can estimate when you might be sober again. The device is best used 15 minutes after eating/drinking/smoking for the most accurate results.

How accurate is the device?

“The device uses the same fuel cell technology as the BACtrack S80, the handheld screening device that law enforcement uses. New accuracy data will be released on our website in the next few days.” BACtrack does lots of research to make sure their technology, for all devices, shows comparable accuracy to the expensive $10,000 lab instrument they have in their office (and found in police stations).

Who is your main target market?

“We have a pretty broad target market. The device is sold online and in stores like Walgreens and Costco. Purchasers include people who have gotten a DUI – about 1.4 million people a year get a DUI, those who are safety conscious, and suburban people with cars.” They have sold to high schools for prom and football games, small to mid-sized construction companies with zero tolerance rules, and even pizza delivery businesses so they can test teen drivers on Friday nights.

“We often get the question, ‘I drink responsibly, why do I need one?’ Once people use the device, a light bulb goes off. Try it out – you’ll be surprised. If you haven’t eaten and you drink during happy hour, your body reacts differently compared to when you have a drink with dinner. From a health perspective, if you drink alcohol at all, it’s something you could use.”

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Health 2.0: How to Use Data Around You to Lead a Healthier Life

Health 2.0 once again exceeded my expectations with their 7th Annual Fall Conference, this year in Santa Clara. Needless to say, I have too much to share in just one post. Today I’ll focus on Tuesday’s morning hot topic, Big Data. In rapid fire, leaders in health data aggregation and comprehension spoke and presented demos.

Here is a snapshot of a few companies that presented in Big Data: Tools and Applications for Individuals.

Ben Wolin, Co-Founder and CEO, Everyday Health

  • Everyday Health has self-learning data algorithms that personalized your healthcare exploration. Using over 6.9 billion data points, 4.5 billion newsletter opens and many fancy data algorithms, they are able to tailor healthcare information for you
  • Essentially, they are the Pandora for health, but with much more data
  • They have proved $2.3 billion in healthcare savings so far

Gideon Mantel, Executive Chairman, Treato

  • Treato lets patients comment on their prescription drug use and then shows how those drugs fare alongside their comparable medications
  • Using crowdsourced patient data, you can easily see which medications cause which types of problems for patients
  • Below, Tecfidera (BG-12) has worse feedback then Copaxone and Tysabri for MS treatments. You can dig in deeper on the website to see exactly why, and what patients have listed as top concerns for the drug

Philippe Schwartz, President, Withings

  • This year Withings, maker of the smart body analyzer scale and blood pressure monitor, has come out with an activity tracker, the Withings Pulse
  • The device can differentiate between walking and running automatically as well as measure your heart beat
  • A more detailed post on the Pulse to come!

John De Souza, President and CEO, MedHelp

  • MedHelp has created apps to track a variety of health events, such as women’s health, diet and mental health
  • They are releasing an app that lets you get instant feedback on your lab results, and grants you access to health coaches who can give you advice when something doesn’t look right (such as cutting back on salt if your lab tests show high cholesterol)
  • The app also allows for involvement from your friends and family into helping you keep a healthy lifestyle. As Peter Tippett, CMO & VP of Verizon said, “Social is what drives change in individuals – it’s the little nudge that helps you quit smoking, it’s not you, it is your surround sound.”

Marvin Ammori, Co-Founder and CEO, Silica Labs

  • Marvin showed us how Google Glass can be used in healthcare, from recording a doctor-patient interaction so that the patient can rewatch the interaction later, or by recording a surgery so that a specialist far away can help, or by creating a surgery checklist for a surgeon in the operating room
  • Glass can even be used in the battlefield to tap into the activity monitors of soldiers to tell a medic which injured fighter needs the most immediate help

Bill Davenhall, Global Manager, Health and Human Services, ESRI

  • I’ve posted on ESRI before – I think it is an excellent tool to see geographic health information
  • The ESRI Geomedicine application lets you see the heart attack rate as well as the toxic release inventory of an area
  • Every triangle is something that is bad for your health in your neighborhood
  • The dashboard also gives a walk score (San Francisco at 97, is excellent)

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BioBeats: Adaptive Media Blends Heart With Music

BioBeats has merged entertainment and healthcare into their first experimental app, Pulse. Experiment #2 is coming soon – BioMuse. While Pulse is fun – your heart beat drives the rhythm and force of the music, the main goal for BioBeats is to change the sensory settings around you to improve your health and/or entertainment factor. An example would be playing more upbeat music to make you run faster or changing the music to something slower when your heart rate reaches its peak. On the entertainment side, knowing how a person’s biometrics react to a scene in a movie could encourage movie producers to change the music/lighting to engage with the way a person feels. The company is “built on a cloud-based responsive platform designed to support the management of chronic conditions and general wellness,” so I’m sure they are working on clinical and hospital functioning apps as well.

BioBeats and Far East Movement created an event that was powered by over 1.5 million heart beats, see the video they made below:

Turn Up The Love from BioBeats Inc. on Vimeo.

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Interview: Dr. Mike Tsai, Chairman and CEO of Salutron, Maker of LifeTrak

The LifeTrak Move C300 is a wrist wearable fitness and activity tracker that automatically tracks steps taken, distance traveled and calories burned. The device fits comfortably on my wrist and with one push of a button I can see my heart rate, calories burned and weekly workout progress among other things.

Wearable fitness monitors have dominated the quantified-self market these past several years and trackers are starting to differentiate themselves. I spoke with Dr. Mike Tsai, Chairman and CEO of Salutron and Dr. Jin Lee, Chief Technology Officer and SVP of Engineering, to learn more about what sets the company apart from the rest. After Mike’s first company went public, a close friend of his suffered a fatal heart attack while playing basketball, which made Mike wonder about what he could do to prevent this occurrence from happening to other people.

Salutron has been in the fitness and ECG space for almost two decades and last year merged with Linea Research. The partnership with Linea Research is an important one – Linea is a leading research facility, focused on sensor integration and signal processing solutions specifically for health and wellness technologies. Through their past (and ongoing) research with NASA, the Department of Defense, and the Department of Homeland Security, Linea has improved the way body monitoring is measured for astronauts and soldiers and has brought that technology to the everyday consumer through Salutron.

So what exactly makes the Move, backed with NASA and DOD research, so powerful? When asked which key features stood above the rest, Mike noted, “the Move has an extensive ECG hardware component to it. It has the capability to accurately measure your heart rate, unlike other competitors in the market, which is also essential in calculating your real calories burned.”

Additionally, the device runs on low power, which means that the battery won’t need to be recharged for a year, after which it can be replaced like a watch battery. Users can wirelessly sync their Move data to an assortment of apps, more of which are developed each day using the system’s open API. The Move is waterproof and swim friendly, and the price point of $59.99 makes it much more affordable than other trackers. “We’ve been at this since 2005 and we are able to offer a more reasonable price through our very efficient supply chain,” states Dr. Tsai. The company has also white-labeled their devices to partners like New Balance to reach more athletes.

Salutron is targeting the launch of its next device, the Fit, by the end of the year. In addition to all the specs of the Move, the Fit will also have a sleep monitoring piece that will automatically recognize when the user falls asleep and when he or she wakes up, which hasn’t been perfected by any other wearable device in the market. I certainly look forward to the Fit but for now, all I need is the Move to get me moving.

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