Wello: Your Very Own Vital Sign Monitor

Azoi, a healthcare technology company, is now taking pre-orders for their first product release, Wello. Wello is a vital sign monitoring device embedded within a mobile phone case. Users place their fingers on the top and back of the case with the screen held horizontally, display pointed towards them. The Wello app displays captured and calculated health stats, which can also be shared with family, friends, and caregivers. Data include blood pressure, electrocardiography (ECG), heart rate, blood oxygen, temperature, lung function and more. By improving health awareness, the creators of Wello hope that it can help users make more informed lifestyle choices.

According to the World Health Organization, 347 million people have diabetes, heart disease is the leading cause of death worldwide, and hypertension afflicts nearly a billion people globally. Wello aims to combat these trends by encouraging regular monitoring as a preventative measure, empowering users with the knowledge to identify potential issues and seek advice before they become serious illnesses.

Key Factors Wello Measures:

• Blood Pressure: Monitors blood pressure easily and accurately. More importantly with multiple readings you begin to see patterns that cause spikes or dips.
• ECG: Takes an ECG reading without all the fussy wires. An ECG is nothing but mapping the electrical signals of the heart.
• Heart Rate: Measures and keeps a track of your heart rate or pulse. Your pulse provides glimpses into your state of fitness, potential heart problems or other illnesses.
• Blood Oxygen: Helps measure your blood oxygen levels, which if low can be dangerous.
• Temperature: Quickly and easily reads body temperature with the welcome convenience of tracking it. So you know how a fever behaves over time.
• Lung Function: Reads how much air you can inhale and exhale which may point towards possible obstructions or underlying conditions.

Wello plans to ship in Fall 2014, pending FDA approval.

 

Noom: Weight Loss is Better Together

Noom is a wellness company that recently launched their first iPhone app, Noom Weight. Unlike other food-tracking apps, Pro users are automatically put into a Noom chat group with other users, creating a small community of people who are ‘on your side.’ In the group, you can track each member’s meals and comment on their decisions throughout the day. The community also encourages people to share tips and share photos/recipes of their meals, creating an environment focused on eating well. The simplicity of logging foods into the app makes it easy to be consistent.

The company also has Noom Walk and Noom Cardio – both on Andriod devices, to help track steps and workouts. Noom is great for Andriod users – it combines data on both eating and exercise habits onto one central backend, but for iOS users, Noom Weight is the only app currently available.

Glow: Max Levchin’s New Fertility App Will Leave You Glowing

Entrepreneur Max Levchin, co-founder of PayPal, Chairman of Yelp, and Yahoo! Board Member, launched his latest project, HVF in 2011 to tackle modern problems with data-driven strategies. Two companies have successfully spun out of HVF, Affirm and Glow. While Affirm tackles the challenges of the financial industry, Glow focuses on helping couples get pregnant. Max answers some of my questions regarding Glow.

Using data and machine learning, Glow asks women using the app to input a few details about their menstrual cycle, basal body temperature, etc., to reveal a personalized fertility calendar, showing the “% chance of pregnancy” for each day. A companion app for the partner helps make the experience more inclusive for the couple.

A: Data analysis is your specialty, but manual data entry is prone to human error. In what ways does Glow more accurately collect information?

ML: Today, mostly through excellent visual and experience design, and some basic gamification ideas, we make it easy and compelling to stay on track with your logging. Soon, however, we envision integrating with personal trackers, both software and hardware (existing and new), to make the process entirely passive. We have just partnered with MyFitnessPal, which makes tracking calories, BMI, and fitness events a lot easier for MFP users that also use Glow – they never have to do it twice. This is a very nice feature, with a lot more in the same vein coming soon.

Unlike other pregnancy apps on the market, Glow has a very special community sourced, non-profit program called Glow First. Couples using Glow First contribute $50/month to a pool for a 10-month duration. If the couple becomes pregnant during those 10 months, their contributions stop. At the end of the 10 months, the pool of donations redistributes to couples who aren’t pregnant. With proof of medical costs, Glow First will pay for infertility treatments at an accredited infertility clinic of the couple’s choice. Max has personally donated $1 million of his own money to the Glow First program.

A: Glow First is the first of its kind – to collect and offer a pool of community contributions in an industry that insurance companies refuse. What makes First work today versus in the past?

ML: It’s actually not the first time this type of a financial mutual-help system has been built – it works really well in small communities where people know each other and adverse selection is not a major issue. But it has not been done at scale. Smartphones and real-time communications enable this change – you can learn as much as you need before making a decision, and once you choose to go forward, the process is almost frictionless.

Glow announced last month that the app has helped over 1,000 people get pregnant so far.

A: The Glow app is beautiful in its design. Can you speak as to how design is important to Glow and more generally?

ML: It’s absolutely a critical part of the approach. Conception is a very intimate, and frequently for our users, a complicated process – it’s key we do not disrupt it, but enhance it, and where we can, add beauty and simplicity. There has been a fair amount of research showing that any form of stress negatively affects likelihood of conception. We hope to bring peace and calm to our users through our design, in addition to all our data-driven goodness!

Athos: Smart Fabric Measures Every Breath, Heartbeat and Muscle Exertion

A smart fabric plus an accelerometer core creates the next level in quantified performance clothing. I spoke with Athos founding team members, Dhananja Jayalath, Chris Wiebe, and Joel Seligstein to learn more about the technology behind Athos.

What’s so special about Athos fabric?

DJ: “The cloth has sensors that are built directly into the fabric. With ECG sensors and muscle output sensors integrated into the clothing, you can very accurately measure heart rate and muscle effort. The Core is the analytics module of the sensors – it’s essentially the computer that collects and analyzes all the stats and sends the data to the mobile app.”

Why did you opt for clothing instead of a wrist / arm wearable?

DJ: “We wanted to capture data from multiple points. We wanted to capture info from your biceps, quads and triceps, which our fabric lets us do. By building the sensors into clothing we think it also makes it easy to use and remember, and helps create a routine.” Since all the sensors are built in, you’ll be able to measure heart rate without a chest strap and get real-time responsive input on how to best train for your goals.

“We believe that apparel is going to get smarter, it’s not just something you cover yourself up with anymore. Athletes will get an advantage in training with Athos unlike what a simple wicking shirt or compression shorts provide.”

Who is your target audience?

Chris: “People who are going on 6am rides or heading to the gym 3-5 times a week with the goal of getting better and stronger – that is our target market.” Athos apparel is focused on people who want to get better at their fitness goals and those who want to analyze their performance and continue to do better. The company’s differentiation factor is that they aren’t trying to motivate stationary people to move more – they want to help athletes be more efficient and train harder. Athos would be an ideal partner for sports teams, events like the Olympics, gyms, and trainers.

“We’ve talked internally about how our data is good enough for pros to use so that they can train for their events but still approachable enough for the average consumer to use.”

How is the app user experience?

Joel: “We are using the app to give tailored insight to what your body is doing. For weightlifters counting reps is important, but if you are riding a bike, cadence and balance and pushing vs. pulling on the pedal is important. Long term, we’ll continue to iterate and make things customized.“

What is the key takeaway here?

DJ: “We are not just about collecting data – we are about giving the user a great experience. We are not just about the hardware – we want to deliver performance and comfort in something that is unique and useful.”
 

Digital Health Metrics in 2013: Mobile Usage, Doctors, and Pregnancy Apps

MobiHealthNews has compiled a list of 51 digital health metrics in 2013. For a full list, visit here.

Some interesting stats and metrics:

95M Americans used mobile for health in 2013

• “As of 2013, 95 million Americans are using mobile phones as health tools or to find health information, according to Manhattan Research. That’s 27 percent more than 2012, when the number was 75 million.”
• This number seems pretty reasonable. Research estimates that 56% of American adults have a smartphone, meaning that a little more than half of all smartphone users have searched the internet for a health related query. I’ve certainly searched for home remedies before.

Seven in ten doctors have a self-tracking patient

• “Seventy percent of doctors report that at least one patient is sharing some form of health measurement data with them, according to a survey of 2,950 practicing physicians.”
• This number seems a little high to me – but given health trackers, diabetes and weight measurement devices, and other applications (including blood pressure and cholesterol trackers), this number might not be too far off. It does suggest that patients are more aware of their health and are more open to sharing their data with others.

InMedica predicts six times as many US telehealth patients by 2017

• “According to new data released by research firm InMedica, the American telehealth market is predicted to grow by 600 percent between 2012 and 2017. While there are currently 227,000 US telehealth patients, according to InMedica, that figure is forecast to reach up to 1.3 million patients in 2017. US telehealth revenues, meanwhile, will jump from $174.5 million last year to $707.9 million in 2017.”
• While telehealth still faces some regulatory challenges, the growth trajectory shows that consumers are opening up to the idea of a slightly less personal, personal doctor’s visit.

Report finds pregnancy apps more popular than fitness apps

• “According to ByteMobile, on average, 39 percent of mobile users who are using one or more mobile health applications are using a fitness app. Of all the mobile health related data traffic that operators facilitate, about 50 percent of it comes from personal fitness apps.Ÿ While fitness apps are generating more data, it seems that pregnancy related apps are actually more popular: On average, 47 percent of total subscribers using one or more mobile health application use a pregnancy related application, according to the report. Despite the popularity of these kinds of apps they don’t generate nearly as much data as fitness ones do:Ÿ Pregnancy monitoring applications generate only 9 percent of the total mobile health related data traffic on wireless networks.”
• This stat is surprising. It says that if there are 100 mobile users who use one or more health apps, 39 of them use a fitness app and 47 of them use a pregnancy related application. Although research shows that women install 40% more apps, spend 87% more than men, men used health and fitness apps 10% more than women. Now to be fair, if you look at the breakdown of ages using mobile health apps, data shows that Millennials (aged 25-43) engaged with their smartphones every hour in the day and used fitness and health apps twice as much as the average of other age groups. This data claims that in a gender split, women use health and fitness apps 200 percent more than men do. If I were to venture a guess at the percent of total subscribers using one or more mobile health apps who use a pregnancy related app, I’d guess it’s 25% at the highest. Luckily we’ll have some interviews and posts in the next few months on pregnancy apps to find out more.