Category Archives: 2013 Predictions in Healthcare

Fjord Kitchen Event: Making Wearable Technology Mainstream

Last night I attended Fjord’s When Will Wearables Go Mainstream? event at the Catharine Clark Gallery in San Francisco.

Fjord is a premier digital service design consulting firm focused on the entire design workflow from smart management to concept development and branding. Creatively, the firm hosts Fjord Kitchen events where they pick an inspiring venue and introduce great food, people and topics together to establish entertaining and insightful discussions.

Hot topics throughout the night centered on the emergence of wearable trackers and how to balance simplicity vs. usability vs. actionability when creating a wearable device. For more insight from last night, check out Fjord’s Conversations blog.

Adam, Sarah, Bill, Sonny, Olof

Speakers:
Adam Gazzaley – Director, Neuroscience Imaging Center, UCSF
Sarah Rotman – Epps Senior Analyst, Forrester Research
Bill Geiser – CEO, MetaWatch
Sonny Vu – CEO, Misfit Wearables
Olof Schybergson – CEO, FJORD

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Predictions for 2013

“Never make predictions, especially about the future.” – Casey Stengel, Major League Baseball outfielder and manager

“I think there is a world market for maybe five computers.” – Thomas Watson (1874-1956), Chairman of IBM, 1943

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” – Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies

“We don’t like their sound, and guitar music is on the way out.” – Decca Recording Co. rejecting the Beatles, 1962

“But what … is it good for?” – Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip

And with those quotes in mind, my healthcare predictions for 2013:

  1. New entrants into the telehealth space, encouraged by healthcare reform; more hospitals will start to partner with telehealth companies.
  2. Tangible shift in quantified-self device marketing and design changes to accommodate and focus on elderly and aging population.
  3. Rise in number of people with sequenced genes; predictive data used to help drive lifestyle changes and increased use in personalized medicine.
  4. Increase in number of companies providing wellness tools to employees, including using mobile gaming along with meaningful incentives.
  5. Adidas miCoach and other traditional sportswear and clothing companies will introduce their own version of Nike’s FuelBand + GPS. Lululemon perhaps? We can only wish.
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