Chris Glode, VP, Connected Fitness, Under Armour spoke at Health 2.0 about Under Armour’s redoubled efforts to focus specifically on women’s fitness. Their campaign, UA Women – I Will What I Want has two core components – tracking personal fitness, while building the ultimate friendly yet competitive community of friends and favorite athletes (like Lindsey Vonn). Chris mentioned, “We integrate with over 400 devices today. We can use the iPhone motion sensor to track your fitness activities as well. We coalesce all the data into a single view of the truth about your daily activity.” The app works beautifully with the iPhone 6, taking the data from the phone’s dual accelerometers to note daily steps taken and calories burned on a simple and elegant dashboard.