Kurbo: Mobile Lifestyle App for Kids and Teens

Kurbo is a mobile app targeted towards kids and teens to help them learn about and maintain healthy eating and exercising habits. The app teaches kids about nutrition, labeling foods as green (good to eat anytime), yellow (eat in moderation), and red (eat sparingly).

Games on the app teach users about serving size and portions, and about exercise intensities. The program comes with a weekly coaching session to help provide additional support. Users set their goals and use Kurbo to help structure and plan for the week ahead.

If a user is allotted 35 reds a week and is attending a birthday party on Saturday, he can plan ahead by eating less “red” foods during the week so that he can fit in eating cake on Saturday (cake is definitely a red food). Kurbo doesn’t impose set diets on children, instead it gives them the ability to portion their calories and make small changes for themselves. Initially licensed from Stanford University and stress tested by SUNY Buffalo research, Kurbo aims to be a wellness and lifestyle app for children and teens, and lets them make decisions versus imposing rules. With this approach, 80% of Kurbo users lose weight. You can download Kurbo now for iOS devices.

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