EveryMove gives you rewards for moving. Seriously, you get points for the things you are already doing for your physical activity. Walking to work, running, biking, or mowing the lawn? Sync up your wearable activity tracker or manually input your activities to get rewarded and recognized by your health plan, your employer and national brands. Right now, over 160 brands use EveryMove to reach subscribers and reward them for activity. What was the thought process behind creating EveryMove? CEO and Co-Founder, Russell Benaroya tells us his story.
In 2005, Russell launched REM Medical, a network of comprehensive sleep centers to deliver leading quality sleepcare in the rapidly expanding field of sleep medicine. While at REM Medical, he saw that nearly 80% of their patients were being treated because of poorly made lifestyle choices, including those surrounding diet and wellness. While managing and solving these issues was important to REM, Russell saw the value in prevention. He wondered, “How do we create a company that isn’t constrained by people who are already in the healthcare system? We came up with the goal that we wanted to improve the lives of 10 million people in 10 years, which required technology that could scale and the ability to reach people who are wellness minded but not necessarily already inside the healthcare system.”
Russell’s goal of impacting people before they found themselves inside the healthcare system laid the foundation for EveryMove. In his words, “Through a number of iterations, we got inspired by the idea of putting control into the hands of the consumer to show that their healthy lifestyle has value.”
There are 200,000 registered users on EveryMove today and growing quickly. To help participants who are looking for the right wearable tracker for their individual needs, the company just launched their Fitness Tracker Device and Comparison Tool. As Russell describes, “We want to be seen as a champion on the forefront of healthcare tracking. We don’t know what works for you, but we can help you discover the perfect solution.”
Russell thinks that the timing is right for people to adopt a healthy, value based activity system. “We think that the convergence between healthcare change, wearables, and increased smartphone processing power is creating a nexus point of tremendous opportunity for us.” EveryMove isn’t betting on a single app or device. Even Russell wears and uses multiple devices (Moves App, Fitbit, Nike FuelBand, and Garmin on runs). Instead, EveryMove wants the wearables ecosystem to flourish. As a rewards plan for health, Russell wants users to feel that, “I am part of something that is much bigger than myself and by being a part of EveryMove, it says something about me and the control that I have over my health, and that is a really empowering feeling.”