“Never make predictions, especially about the future.” – Casey Stengel, Major League Baseball outfielder and manager
“I think there is a world market for maybe five computers.” – Thomas Watson (1874-1956), Chairman of IBM, 1943
“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” – Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies
“We don’t like their sound, and guitar music is on the way out.” – Decca Recording Co. rejecting the Beatles, 1962
“But what … is it good for?” – Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip
And with those quotes in mind, my healthcare predictions for 2013:
- New entrants into the telehealth space, encouraged by healthcare reform; more hospitals will start to partner with telehealth companies.
- Tangible shift in quantified-self device marketing and design changes to accommodate and focus on elderly and aging population.
- Rise in number of people with sequenced genes; predictive data used to help drive lifestyle changes and increased use in personalized medicine.
- Increase in number of companies providing wellness tools to employees, including using mobile gaming along with meaningful incentives.
- Adidas miCoach and other traditional sportswear and clothing companies will introduce their own version of Nike’s FuelBand + GPS. Lululemon perhaps? We can only wish.