A good friend of mine, Kevin, sent me this article late last week: Why Aren’t We Downloading Health Apps?
The article mentions a stat from The Washington Post citing that “while 88% of Americans have a cell phone, only 10% have downloaded health-related mobile apps.”
Health apps are a great way for people to get involved with preventative activities such as fitness and dieting. As chronic condition applications (such as diabetes management) and medication reminders become more prevalent, hopefully the use of health apps will become more popular as well. Of course this isn’t a market that can compete in usage volume with gaming or music apps, but the importance can’t be missed.