What a difference a week can make! I started this post before my birthday and came back to an entirely redesigned HealthTap website! Lucky for you, we can take an in-depth look at the design changes to the website. This will be a long post, but stay with me.
As you read on, look for a couple key things: (i) the site shifts to a more “mature” design and targets a more “mature” audience, (ii) there is a clear path for HealthTap to make money, and (iii) the design keeps the social media aspect of the site.
Let’s check out the OLD first, and then the new.
Also note, there is great uniformity in the structure of all the pages, making it easy to follow.
Why is this page so user friendly and familiar? Because likely you’ve already seen this! Using conceptual models users are already familiar with will make users more easily adapt to your site and HealthTap does this well.
Success Metrics: HealthTap is tracking (for a site this sophisticated they must be!) the average “ask a doctor” requests per person, number of doctor “follows”/person, and amount of health points/person. These success metrics will help HealthTap assign goals for customer consistency and retention. This data can also be used to encourage doctors and programs to sign up. Metrics are very important and all websites should have them. Data collection is often the most important thing at the end of the day.
Now, ON TO THE NEW!